Article Length:

Full-length research articles should be between 5,000 and 6,000 words (excluding figures, tables, and references) and must not exceed 12 pages. However, the word limit may be relaxed for high-quality articles at the discretion of the editorial board. Book reviews should not exceed 2,000 words.

Format:

Submissions should be made in standard Microsoft Word format, using 1.5-line spacing and Times New Roman font, size 12. All accepted articles will be appropriately formatted for publication. Submissions in PDF format alone will not be accepted.

Article should include the followings:

• Title: The title should be specific, without abbreviations, and between 8–10 words.
• Structured Abstract: The abstract should be organized under the following subheadings: Purpose, Research Methodology, Findings, Limitations, Industry Implications, Social Implications, and Originality. It should be between 200–250 words.
• Main Text: The main text should be broadly divided into the following sections:
  1. Introduction: This section should present the scope of the study, a relevant literature review, and identify the research gap.
  2. Research Design/Methodology: Provide a clear justification for the respondents’ profile, sampling technique, data analysis method, and source of data collection.
  3. Data Analysis: Explain the data analysis in detail, including relevant figures and tables.
  4. Result and Discussion: The outcomes of the study should be logically aligned with the existing body of knowledge.
  5. Suggestions and Conclusion: Suggestions should be constructive, valid, and relevant. The conclusion should summarize the key arguments/findings and briefly discuss the implications of the research for industry and society.
• Heading:
  1. Main Heading: Bold, 14-point font size
  2. Sub Heading: Bold, 12-point font size
• Figures and Tables:: Figures should be clearly numbered and labeled. Tables must be embedded within the main body of the article. Any asterisks or superscripts used should be explained in footnotes within the table or figure. Sources of all figures and tables must be cited at the end of each.
• References: Follow the American Psychological Association (APA) referencing style (latest edition). In-text citations must match the detailed alphabetical reference list at the end of the article. Ensure that all cited works are included in the reference list.
• Plagiarism and AI Check: To ensure originality, all articles must have a plagiarism and AI detection score of less than 10%. Submissions exceeding this threshold will not be accepted.